This is where influencer marketing works. However, brand storytelling comes with a huge challenge for digital marketers-which is, consistent messaging with authenticity. Storytelling helps customers bond with the brand and its products, and that is incredibly relevant in today’s digital marketing landscape, where consumers have thousands of brands vying for their attention, at their fingertips. This further fortified the importance of storytelling in advertising. This direct-response ad was first published in the Physical Culture Magazine and has brought in “a record number” of returned coupons, and has been imitated a thousand times by different publications over the years. The earliest and one of the most famous examples of this marketing tactic is this ad written by veteran copywriting legend, John Caples. In fact, our brains are 22 times more likely to remember stories over actual facts.īrands have been using storytelling in digital ads for decades, even when they used to rely on traditional social media marketing efforts. Weaving stories around your products is one of the most powerful ways to entice, engage and convince your potential customers to buy them.
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